Wielrenner Cook: Apple's Tech Revolutionises Cycling

A New Era Dawns for Cycling: Apple's Potential Impact Tim Cook's recent, unannounced visit to the Jumbo-Visma cycling team has sent ripples through the sports tech world. While details remain scarce, speculation is rife about a potential partnership that could fundamentally alter how we experience cycling – both as viewers and as participants. This isn't just about improved camera angles; it's about a technological leap that could redefine the sport....

July 11, 2025 · 3 min · 571 words · Richard Parado